FIX vs BRIX: Which Dubai Chocolate Brand Reigns Supreme?
Dubai has become a global hotspot for culinary luxury — and its viral chocolate bars are no exception. From TikTok unboxings to influencer reviews, two names stand out in the dessert world: FIX Dessert Chocolatier and BRIX Desserts. But when it comes to flavor, quality, and gifting appeal, which one truly delivers the chocolate experience you deserve?
Let’s break down FIX vs BRIX and find out who takes the crown in the world of Dubai’s viral chocolate bars.
1. Brand Identity & Origin
- FIX Dessert Chocolatier: Founded to bring Middle Eastern flavors with a bold, modern twist, FIX is known for its handcrafted 8oz chocolate bars, each packed with rich fillings like pistachio knafeh, baklawa, and biscoff. The brand has become a favorite among influencers and dessert lovers looking for indulgence with attitude.
- BRIX Desserts: Positioned as a high-end dessert boutique, BRIX offers gourmet chocolates and plated desserts often found in Dubai’s luxury cafes and hotels. Their chocolate offerings are smaller in size but premium in presentation.
2. Product Range & Flavors
| Feature | FIX Dessert Chocolatier | BRIX Desserts |
|---|---|---|
| Bar Size | 8oz (XL & thick) | Small gourmet portions |
| Flavors | Biscoff, Pistachio Knafeh, Baklawa, Pretzel, Cereal Crunch | Pistachio, Matcha, Gold leaf chocolates |
| Texture | Crunchy, gooey, layered | Silky, mousse-style |
3. Viral Popularity & Social Proof
- FIX: FIX bars have been featured in viral TikToks and shipped worldwide. Customers rave about the experience of unboxing and snapping into thick, filled bars.
- BRIX: BRIX has a solid fan base in Dubai’s high-end dining scene, but isn’t as widely available online for global shipping.
Who’s winning the internet? FIX, by a landslide.
4. Gifting & Packaging
- FIX: Ships in insulated packaging to prevent melting. Comes with gifting-ready design and bold bar names like “Can’t Get Knafeh of It” and “Mind Your Own Biscoff”.
- BRIX: Sophisticated minimalist presentation, ideal for in-person gifting in Dubai’s luxury hotels or dessert bars.
5. Accessibility & Shipping
- FIX Dessert Chocolatier: Available for worldwide shipping via officialfixdessertchocolatier.com. Shipped safely with melt-proof packaging.
- BRIX Desserts: Mostly local availability within the UAE. Limited international access.
So… Who Wins?
If you're looking for viral-worthy, flavor-packed chocolate bars that bring a taste of Dubai right to your doorstep, FIX Dessert Chocolatier is the clear winner. From generous portions to creative flavor twists, FIX offers a premium experience that’s both camera-ready and crave-worthy.
BRIX excels in luxury dessert presentation, but for bold chocolate lovers and trendsetters? FIX takes the throne.