The Answer to Everyone's Question

Dubai Chocolate
at Costco:
FIX Dessert
Not Quite.

The bars at Costco are inspired by us — but they are not us. Here's the full story, and where to get the real thing.

Millions of people have searched "dubai chocolate costco" hoping to find the original viral bar. We understand — it's the easiest place to look. But Costco's Dubai chocolate bars are made by other brands. FIX Dessert Chocolatier, the creator of the original pistachio knafeh bar, only sells through one place: this website.

Shop the Real Original What's at Costco?
The original FIX Dessert Chocolatier Dubai chocolate bar — Can't Get Knafeh of It — not available at Costco
Only Available Here.
Not at Costco.

Honest Answer

What Dubai Chocolate
Is Actually at Costco

Costco has stocked several Dubai-inspired chocolate products from various brands. None of them are made by FIX Dessert Chocolatier. Here's what you may have seen — and what it actually is.

The viral Dubai chocolate bar was invented by FIX Dessert Chocolatier in Dubai in 2021. When our Can't Get Knafeh of It bar went global on TikTok in 2023 and 2024, demand exploded overnight — and the market responded with dozens of inspired products.

Costco began stocking some of these inspired products in early 2025. They sold out quickly, sparked significant social media attention, and led millions of people to search for the original creator. That's us — but we're not at Costco.

These products are made by legitimate chocolate manufacturers who noticed the trend. They're not fakes or scams — they're simply not the original. They use different recipes, different production methods, and different ingredients to the bars FIX has been making since 2021.

Bouchard Dubai Chocolates

Belgian chocolate brand. 41-piece box of bite-sized pistachio and knafeh cups. Spotted in US Costco locations in early 2025, $17.99. Not connected to FIX.

Not FIX

Chocovia Dubai Style Chocolates

Individually wrapped bite-sized pieces filled with pistachio cream and kadayif crumbles. Available in select US Costco regions, ~$11.89. Not connected to FIX.

Not FIX

Nutty & Fruity Dubai Chocolate Bars

15-count pack of 1.06oz individually wrapped bars with pistachio kadayif filling. Available via Costco.com. Not connected to FIX.

Not FIX

Fiorella Dubai Chocolate Bars

3-pack of 200g bars with pistachio butter and shredded kadayif pastry. Sold via Costco.com. Not connected to FIX.

Not FIX

Side by Side

Costco Dubai Chocolate
vs. the Original FIX Bar

This is not about which is better value — it's about what they actually are. Mass-produced inspiration versus the handcrafted original that started the entire trend.

Costco Dubai Chocolate

Inspired by FIX.
Made at scale.

  • Made by third-party brands, not the original creators
  • Mass-produced in factories, not handcrafted in small batches
  • Uses compound or processed chocolate, not premium Belgian
  • Kadayif crumbles or processed pastry — not hand-toasted kataifi
  • Bite-sized formats that reduce the signature snap and pull
  • Availability varies wildly — often sell out or disappear from shelves
  • No direct connection to the original Dubai chocolate story
FIX Dessert Chocolatier

The original.
Since 2021.

  • Created by the founders who invented the Dubai chocolate bar
  • Handcrafted in small batches in our Dubai kitchen
  • Premium Belgian chocolate shell — milk, dark, or white
  • Real kataifi pastry, hand-toasted to golden perfection
  • Full-size bars with the iconic snap, crack, and pull
  • Ships fresh worldwide — always available direct from us
  • The bar that TikTok, the world's press, and food lovers fell for
Shop FIX Now
Sarah Hamouda, founder of FIX Dessert Chocolatier — creator of the original Dubai chocolate bar FIX chocolate bar showing the original pistachio knafeh filling

The Real Origin Story

Before Costco.
Before the Trend.
There Was FIX.

In 2021, FIX Dessert Chocolatier was founded in Dubai with a single idea: to take the rich dessert traditions of the Arab world — knafeh, baklawa, halawa — and create the world's most extraordinary chocolate bar.

"Orders surged from 6 per day to over 100 per minute — overnight."

When our Can't Get Knafeh of It bar went viral on TikTok in 2023, everything changed. Journalists flew to Dubai to taste it. Food creators queued for hours. The phrase "Dubai chocolate" entered the global vocabulary — and every bar on every shelf since has been chasing what we created.

The Costco bars, the supermarket bars, the "Dubai-style" products — they exist because of what FIX built. The original is still made by hand, in the same Dubai kitchen, by the same team. And it still tastes like nothing else.

Read the Full Origin Story

Why It Matters

Four Reasons the
Original Tastes Different

It's not snobbery. There are specific, concrete reasons why a handcrafted FIX bar delivers an experience that mass-produced versions simply cannot replicate.

01

The Chocolate Shell

FIX uses premium Belgian chocolate — the same grade used by world-class pâtisseries. The snap is louder, the melt is cleaner, the flavour is deeper. Mass-produced bars use compound chocolate that waxes on the palate.

02

The Kataifi Pastry

The crunch you hear in every viral video comes from real kataifi pastry, hand-toasted to golden perfection. Factory versions use processed kadayif crumbles that go soft quickly and lack the texture contrast that made the original famous.

03

The Pistachio Filling

FIX uses authentic pistachio-tahini cream — rich, earthy, and distinctly Middle Eastern. Many inspired products use pistachio-flavoured paste or a blended butter that lacks the depth of real pistachio cream.

04

The Pull

The signature moment — when a FIX bar breaks and the filling stretches — is the result of precise ratios, fresh ingredients, and small-batch handcrafting. It cannot be replicated by a machine at scale. Bite-sized Costco versions don't even attempt it.

FIX Dessert Chocolatier bar cross section showing real pistachio knafeh filling and premium Belgian chocolate

The Real Collection

Six Bars You Won't
Find at Any Retailer

These are the bars FIX Dessert Chocolatier is known for. Handcrafted in Dubai, available only here — never at Costco, never on Amazon, never through any retailer.

01 · The Viral Original

Can't Get Knafeh of It

The bar that started everything. Pistachio-tahini cream and hand-toasted kataifi inside a Belgian milk chocolate shell. This is what everyone is trying to copy.

02 · Cult Favourite

Baklawa 2 the Future

Honeyed nuts, floral notes, and crunchy baklava-inspired pastry inside premium dark chocolate. Complex, layered, and deeply satisfying.

03 · Sweet & Salty

Butter to Be Safe Than Salty

Elevated peanut butter and cinnamon-spiced pastry inside Belgian chocolate. The sweet-salty bar, done properly.

04 · Fan Favourite

Mind Your Own Buiscoff

Caramelised Biscoff cream and crunchy lotus biscuit inside Belgian chocolate. For Biscoff lovers who want the experience elevated to something extraordinary.

05 · The Nostalgic One

Cereously Chewsy

Fudge brownie, custard cream, and breakfast cereal in a Belgian chocolate bar. Chewy, playful, and completely addictive.

06 · The Crunch

Pick Up a Pretzel

Salty pretzel meets smooth chocolate. A textural contrast in every single bite that keeps you coming back for just one more piece.

From People Who Tried Both

"I Tried the Costco Version.
Then I Tried This."

★★★★★

Tried the Costco Bouchard version first and thought it was fine. Then a friend told me to order the real FIX. It's not even a comparison — the crack, the pull, the pistachio cream. This is what everyone's been talking about.

— Daniel R., Houston

★★★★★

I was sceptical about ordering chocolate from Dubai — seemed like a lot of effort. But I'd been disappointed by every version I found in shops. FIX is genuinely extraordinary. Worth every day of the wait.

— Fatima A., London

★★★★★

Bought the Chocovia at Costco on impulse. It was good. Then I ordered FIX and understood why the original went viral. The kataifi crunch in this one is on a completely different level. Never going back.

— Sarah M., Melbourne

Common Questions

Dubai Chocolate &
Costco — Answered

Is FIX Dessert Chocolatier sold at Costco?

No. FIX Dessert Chocolatier is not sold at Costco and has no wholesale or retail agreements with any store in any country. The only way to purchase genuine FIX bars is directly through this website. Any product at Costco labelled as "Dubai chocolate" is a different brand.

What Dubai chocolate brands are at Costco?

Costco has stocked Dubai-inspired products from Bouchard (Belgian), Chocovia, Nutty & Fruity, Fiorella, and Simply Bklva, among others. These are all independently produced brands inspired by the Dubai chocolate trend that FIX started — not FIX products.

Who actually invented the Dubai chocolate bar?

FIX Dessert Chocolatier, founded in Dubai in 2021. Specifically, the Can't Get Knafeh of It bar — pistachio-tahini cream and kataifi pastry inside Belgian chocolate — is widely credited as the original viral Dubai chocolate bar. Read the full origin story here.

Is the Costco Dubai chocolate good?

Many people enjoy it — especially at the price point. But it is a mass-produced product inspired by the FIX concept, and the ingredients and production method differ significantly. The chocolate shell, pastry quality, and pistachio filling are notably different to the original FIX bar.

Can I order the real Dubai chocolate bar online?

Yes — you can order directly from FIX Dessert Chocolatier on this website. We ship to over 90 countries including the USA, UK, Canada, Australia, and UAE. See our full shipping information here.

Why isn't FIX sold at Costco or other stores?

FIX bars are handcrafted in small batches in Dubai using fresh, perishable ingredients. Retail distribution would require mass production compromises that would fundamentally change the product. We sell directly so every bar arrives at the quality and freshness we're known for.

How much does a FIX bar cost compared to Costco?

FIX bars are a premium product — priced as a handcrafted, small-batch luxury chocolate. Costco's Dubai-inspired bars are priced for mass-market retail. The comparison is similar to artisan chocolatier vs. supermarket own-brand. See current FIX pricing here.

Is FIX chocolate worth it compared to Costco versions?

If you've seen the viral videos and want the experience that caused people to fly to Dubai — yes, unequivocally. The snap, the pull, the pistachio cream, the real kataifi crunch — that experience is only in the original FIX bar. Read an honest review here.

You've Found the Original

Stop Searching.
This Is the Bar
Everyone Wanted.

The original pistachio knafeh chocolate bar, handcrafted in Dubai since 2021. Not at Costco. Not on Amazon. Only here — shipped fresh to your door, anywhere in the world.

Shop FIX — Ships Worldwide Have Questions? See FAQs