Everything Reddit Wants to Know About FIX Dessert Chocolatier and the Viral Dubai Chocolate Bars
For months now, dessert lovers online — especially on Reddit — have been buzzing about FIX Dessert Chocolatier and the viral Dubai chocolate bar that took social media by storm. From “Where can I buy it?” to “Is it worth the hype?” to “Are the online sellers legit?”, Reddit threads are full of questions from curious locals and international chocolate fans.
In this deep-dive guide, we answer the top 20 most-asked Reddit questions about the brand, the product, what’s real, what’s a scam, and how to actually get your hands on these bars whether you live in the UAE or abroad.
1. What is the Dubai Chocolate Bar and who makes it?
The original viral Dubai chocolate bar — most famously known by its flagship flavor “Can’t Get Knafeh of It” — was created by FIX Dessert Chocolatier in Dubai. It’s a handcrafted chocolate bar filled with a creamy pistachio-based center and layers inspired by the Middle Eastern dessert knafeh (kataifi pastry, pistachio cream and tahini), all encased in premium chocolate.
2. Is this actually from FIX Dessert Chocolatier or just a meme?
Yes — the original viral product is authentically from FIX Dessert Chocolatier. Multiple Reddit threads confirm this connection, with users identifying the bar through local discussions about knafeh + pistachio chocolate in Dubai.
3. Why is it so expensive compared to regular chocolate bars?
Reddit users often comment that the price feels high. The answer? It’s crafted with premium ingredients, labor-intensive preparation (handmade layers, pistachio cream, kataifi pastry), artisanal branding, and limited availability — making it a luxury dessert rather than an everyday candy bar.
4. Are there alternative places to get a similar bar?
Some Reddit users mention cheaper local alternatives or inspired bars from other specialty chocolate shops. However, quality varies widely and many imitation products are not authentic FIX bars.
5. Where can someone in Dubai buy the original — in person?
Authentic FIX chocolates are primarily available through delivery platforms like Deliveroo at specific times. They are rarely stocked on general store shelves or in airport shops, and stock can sell out quickly.
6. Does FIX Dessert Chocolatier have a physical store?
Most of the viral chocolate distribution has been online or through delivery apps. The brand occasionally has pop-ups or special events, but permanent physical stores are limited.
7. Can I order it outside of Dubai?
Yes! The official FIX Dessert Chocolatier website offers international shipping to countries including the US, UK, Canada, and Europe. Always order through the official website to ensure authenticity.
8. How do I know I’m buying the real thing and not a fake?
Reddit warns against fake sites claiming to sell FIX bars. The only reliable sources are:
- The official FIX Dessert Chocolatier website
- Verified delivery partners (like Deliveroo in the UAE)
- Authorized international shipping channels
9. What are common scams and red flags?
Fake sellers often use WhatsApp, social media accounts, or unofficial websites to sell counterfeit bars. Red flags include requests for crypto payments, bank transfers, or unusually low prices.
10. Is the hype real or just social media stuff?
Opinions vary. Many Reddit users love the texture and Middle Eastern flavor fusion, while others see it as overhyped. The trend is a mix of genuine artisanal quality and viral social media attention.
11. Are the bars halal?
Yes — FIX Dessert Chocolatier bars are halal-certified, containing no alcohol or pork products. Always check individual ingredient lists if you have dietary restrictions.
12. What flavors are available and which are most popular?
Popular flavors include:
- Can’t Get Knafeh of It
- Baklawa 2 The Future
- Mind Your Own Buiscoff
- Cereously Chewsy
- Butter to Be Safe Than Salty
- Pick Up a Pretzel
Fans recommend trying a variety pack to explore multiple flavors.
13. How long do these bars last? What about storage?
When stored in a cool, dry place, FIX bars can remain fresh for 4–6 months. Refrigeration is optional in very hot climates. Avoid humidity to prevent sugar bloom.
14. Can I make my own version at home?
Some Reddit users attempt DIY versions using pistachio cream, kataifi pastry, and chocolate. Homemade versions rarely match the texture and balance of the original artisan bar.
15. Is the chocolate vegan or gluten-free?
Most bars contain dairy, nuts, and gluten components. Some flavors, especially those with pastry or biscuits, are not gluten-free. Always check the official ingredient lists.
16. Can I order large quantities for events or reselling?
Yes — bulk orders for weddings, corporate gifts, and other events are available through official channels.
17. Why do they sell out so fast in Dubai?
Stock is limited and the viral hype drives high demand. Delivery app windows often sell out within minutes, though availability has improved over time.
18. Are there copycat trends elsewhere?
Yes — inspired bars appear in supermarkets and specialty stores worldwide. These are not official FIX bars but reflect the global influence of the trend.
19. Is FIX Dessert Chocolatier available in malls?
Most sales occur online. Some global stores may carry inspired bars, but the authentic product is rarely available in traditional retail outlets.
20. So — is it worth it?
Reddit opinions vary. If you enjoy unique dessert fusion, premium chocolate, and a viral social media experience, many fans say it’s worth trying. Others consider it a luxury trend item. Variety packs are recommended for first-time buyers.
Final Thoughts
Reddit community discussions highlight just how curious and passionate people are about FIX Dessert Chocolatier — from local fans in the UAE to international chocolate enthusiasts. Whether you’re trying the original bar for the first time or exploring a new flavor, the Dubai chocolate phenomenon combines authentic craft, cultural inspiration, internet virality, and artisanal luxury.