Welcome to this comprehensive guide where we explore the world of Fix Dessert Chocolatier, a Dubai-based brand that has taken the global dessert scene by storm. Founded by Sarah Hamouda in 2021, Fix started as a home-based operation in Dubai, blending traditional Middle Eastern flavors with modern chocolate craftsmanship. What began with a craving for unique, indulgent treats quickly went viral on platforms like TikTok and Instagram, thanks to their chunky, filled chocolate bars that offer an ASMR-worthy crunch and artistic, paint-splattered designs. Today, Fix Dessert Chocolatier is synonymous with luxury chocolate bars that fuse bold fillings like knafeh, baklava, and karak tea with high-quality Belgian chocolate. Their products are handcrafted, often featuring innovative twists on classic desserts, and are available primarily through Deliveroo in Dubai or select online retailers for international fans—though beware of copycats, as the brand has inspired numerous imitations.
In this guide, we'll cover all 14 known flavors from Fix Dessert Chocolatier, drawing from official sources, reviews, and detailed analyses. For each flavor, I'll provide a description, flavor profile, a breakdown of key ingredients (based on available data and common formulations), and explanations of why these components work so well together. We'll also discuss pairing suggestions, nutritional insights, and cultural context to give you a full appreciation. Whether you're a chocolate aficionado or just curious about the hype, this post will equip you with everything you need to know. Let's dive in!
1. Can't Get Knafeh of It
This is arguably Fix Dessert Chocolatier's most iconic flavor, the one that catapulted the brand to viral fame. "Can't Get Knafeh of It" is a playful pun on the Arabic dessert knafeh, reimagined as a chunky chocolate bar. It's the hero product, often sold out within minutes during online drops. The bar features a thick milk chocolate exterior encasing a crispy, gooey filling that mimics the texture and taste of traditional knafeh. Reviewers describe it as a perfect balance of sweet, nutty, and crunchy, with an addictive quality that makes it hard to stop at one bite. It's particularly popular for its Middle Eastern roots, blending nostalgia with luxury.
Flavor profile: Sweet and nutty with a crispy texture from the pastry, offset by creamy pistachio and subtle sesame notes from tahini. The milk chocolate adds a smooth, melt-in-your-mouth finish.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Made from cocoa mass, cocoa butter, sugar, whole milk powder, soy lecithin, and natural flavors. Provides the outer shell; cocoa butter ensures creaminess, while soy lecithin acts as an emulsifier for smooth texture. Cocoa mass gives the rich chocolate base, typically 30-40% cocoa for milk varieties. |
| Pistachio Paste | Ground pistachios mixed with sugar or oil. Adds a vibrant green color and nutty flavor; pistachios are rich in healthy fats, antioxidants, and vitamin E, originating from the Middle East and Central Asia. |
| Knafeh Pastry (Kadaif or Kataifi) | Shredded filo dough, buttered and crisped. Creates the signature crunch; filo is a thin, unleavened dough from Mediterranean cuisine, low in fat but high in carbs when baked. |
| Tahini Paste | Ground sesame seeds. Brings a subtle bitterness and creaminess; sesame seeds are nutrient-dense, packed with calcium, iron, and healthy oils, commonly used in Middle Eastern dishes like hummus. |
| Butter | Dairy fat for richness in the pastry. Enhances flakiness and mouthfeel; sourced from cream, it adds calories but also vitamins A and D. |
This flavor's ingredients highlight Fix's commitment to authentic Middle Eastern elements. Pistachios, for instance, have been cultivated for over 7,000 years in regions like Iran, providing not just flavor but a cultural tie-in. Pair it with Arabic coffee for an authentic experience, or enjoy it as a post-dinner treat. Nutritionally, it's indulgent—around 200-250 calories per serving—but the nuts offer some protein. Fans rave about its ASMR appeal, with the crunch going viral on social media.
2. Butter To Be Safe Than Salty
A witty name for a bar that combines sweet and salty elements, "Butter To Be Safe Than Salty" is inspired by peanut butter treats with a twist. This flavor appeals to those who love the classic peanut butter-chocolate combo but want something elevated. The bar features layers of cinnamon-infused pastry for added warmth and complexity, making it a cozy choice for cooler months.
Flavor profile: Rich peanut butter with caramel sweetness, a hint of cinnamon spice, and a salty finish, all wrapped in chocolate.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk or Dark Chocolate | Base shell; dark varieties use higher cocoa (50%+), offering antioxidants like flavonoids that support heart health. |
| Cinnamon Filo Pastry | Filo dough spiced with cinnamon. Cinnamon, from the bark of Cinnamomum trees, adds warmth and may help regulate blood sugar; filo provides lightness. |
| Caramel | Sugar heated to form a syrup, often with butter and cream. Creates gooey texture; natural caramel avoids artificial additives. |
| Peanut Butter | Ground peanuts, sometimes with salt or sugar. High in protein and healthy fats; peanuts are legumes from South America, rich in resveratrol. |
| Sea Salt | Mineral-rich salt for contrast. Enhances flavors; sourced from evaporated seawater, it contains trace minerals like magnesium. |
The interplay of sweet caramel and salty peanuts creates a satisfying umami effect. Cinnamon, historically traded along the Silk Road, adds an exotic touch. Pair with a glass of milk or espresso. This bar is praised for its balance, though some find it overly sweet.
3. Pick Up A Pretzel
"Pick Up A Pretzel" is Fix's take on the salty-sweet snack trend, incorporating pretzels for crunch and salted caramel for depth. It's a bar that's both playful and sophisticated, appealing to fans of textured chocolates like those with rice crisps or nuts.
Flavor profile: Salty pretzel crunch with buttery caramel, balanced by smooth chocolate.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Outer layer; milk powder adds creaminess, sugar for sweetness. |
| Crispy Kunafa | Shredded pastry alternative to traditional pretzel for Middle Eastern flair; kunafa is similar to kadaif, offering a finer crunch. |
| Salted Caramel | Caramel with sea salt. Caramel is made by heating sugar; salt amplifies taste buds. |
| Pretzel Pieces | Baked dough twisted into shape, salted. Pretzels originated in Europe, providing carbs and texture; low-fat but high-sodium. |
| Butter | For richness in caramel. Contributes to the bar's indulgent mouthfeel. |
Pretzels date back to the 7th century in Germany, symbolizing arms crossed in prayer. This flavor's kunafa twist fuses cultures. Ideal for snacking with beer or tea. Reviewers call it the "best ever" in some circles.
4. Mind Your Own Buiscoff
Inspired by the popular Lotus Biscoff cookies, this white chocolate bar is a cheesecake-lover's dream. "Mind Your Own Buiscoff" features a crunchy, spiced filling that evokes cookie butter, making it a standout for its unique texture.
Flavor profile: Spiced cookie with creamy cheesecake notes, mild sweetness from white chocolate.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| White Chocolate | Cocoa butter, sugar, milk solids. Lacks cocoa solids, so milder; cocoa butter from cacao beans provides smoothness. |
| Lotus Cheesecake Spread | Biscoff cookies ground into spread with cheesecake elements like cream cheese. Biscoff is caramelized biscuit from Belgium, with cinnamon and brown sugar. |
| Cream Cheese Powder | Dehydrated cream cheese for filling. Adds tanginess; cream cheese is soft cheese from milk and cream, high in fat. |
| Sugar | For sweetness. Cane sugar preferred for natural flavor. |
| Spices (Cinnamon, etc.) | From Biscoff; cinnamon aids digestion, originating from Sri Lanka. |
Biscoff's caramelized flavor comes from Maillard reaction during baking. Pair with coffee for a fika-style treat. It's often called "lotus" in reviews.
5. Cereously Chewsy
A fun, cereal-inspired bar, "Cereously Chewsy" brings breakfast vibes to dessert. It's filled with fudge brownies and custard, making it chewy and decadent.
Flavor profile: Chocolatey brownie with creamy custard and crunchy cereal.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Shell; enhances brownie flavor. |
| Nutella Fudge Brownies | Hazelnut spread (Nutella: sugar, palm oil, hazelnuts, cocoa, milk) mixed into brownies. Brownies use flour, eggs, butter, cocoa. |
| Custard | Milk, sugar, eggs, vanilla. Provides creaminess; vanilla from orchids, mainly Madagascar-sourced. |
| Cereal | Cornflakes or similar; corn-based, fortified with vitamins. |
| Cocoa Powder | For chocolate intensity; Dutch-processed for smoothness. |
This flavor nods to American breakfast cereals, blended with European chocolate. Pair with milk for nostalgia. Some liken it to KitKat but find it mediocre.
6. You Karak Me Up
Drawing from karak tea, a spiced chai popular in the UAE, this bar incorporates tea flavors and biscuits for a warming experience.
Flavor profile: Spiced tea with biscuit crunch, milky sweetness.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Base; complements tea's milkiness. |
| Karak Tea Blend | Black tea, cardamom, ginger, cloves, saffron. Cardamom from India, aids digestion. |
| Parle G Biscuits | Wheat flour, sugar, palm oil. Indian biscuits add crunch; nostalgic for many. |
| Sugar | For sweetness. |
| Spices | As above; ginger for heat, from Asia. |
Karak is a street food staple in Dubai. Pair with actual karak tea. Reviews mixed, some call it "gross."
7. Baklawa 2 The Future
A modern take on baklava, this bar packs nutty, honeyed goodness into chocolate.
Flavor profile: Nutty, syrupy with flaky pastry.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Dark Chocolate | Shell; bitter to balance sweetness. |
| Filo Pastry | Thin layers for flakiness. |
| Nuts (Pistachios, Walnuts) | Crunch and protein; walnuts rich in omega-3s. |
| Honey | Sweetener; antibacterial properties from bees. |
| Butter | Richness. |
Baklava originates from Ottoman cuisine. Pair with Turkish coffee.
8. Catch Me If Pecan
Pecan-focused, this bar highlights the nut's buttery taste with caramel.
Flavor profile: Nutty, caramelized.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Base. |
| Pecans | Toasted nuts; from North America, high in monounsaturated fats. |
| Caramel | Gooey filling. |
| Sea Salt | Contrast. |
| Sugar | Sweetness. |
Pecans are native to the US. Pair with whiskey.
9. Mahalabi Or Not To Be
Inspired by mahalabia, a rose-scented milk pudding.
Flavor profile: Creamy, floral.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| White Chocolate | Shell. |
| Milk Pudding | Milk, cornstarch, sugar. |
| Rose Water | Floral essence from roses. |
| Pistachios | Topping. |
| Vanilla | Flavor enhancer. |
Mahalabia is Middle Eastern. Pair with mint tea.
10. Rahash Hour
Based on rahash, a sesame halva.
Flavor profile: Nutty, sweet sesame.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Dark Chocolate | Base. |
| Tahini | Sesame paste. |
| Sugar | For halva texture. |
| Nuts | Optional crunch. |
| Honey | Binder. |
Halva is ancient. Pair with coffee.
11. WTHella Rose
A cardamom-rose fusion, "WTHella" plays on "what the hell(a)" for cardamom.
Flavor profile: Spicy, floral.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Shell. |
| Cardamom | Pods for spice; from India. |
| Rose Petals | Dried for flavor. |
| Cream | Creaminess. |
| Sugar | Sweetness. |
Cardamom is a queen of spices. Pair with chai.
12. Chewy Gooey S'mores
American campfire classic in bar form.
Flavor profile: Graham, marshmallow, chocolate.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Milk Chocolate | Extra layer. |
| Graham Crackers | Wheat flour, honey. |
| Marshmallow | Sugar, gelatin, corn syrup. |
| Butter | Richness. |
| Vanilla | Flavor. |
S'mores from Girl Scouts. Pair with hot cocoa.
13. Date Me Till Tahini Do Us Apart
Dates and tahini for a healthy-ish twist.
Flavor profile: Sweet date, nutty tahini.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| Dark Chocolate | Base. |
| Dates | Fruit for natural sweetness; fiber-rich. |
| Tahini | Sesame. |
| Nuts | Crunch. |
| Honey | Binder. |
Dates from palms, Middle Eastern staple. Pair with yogurt.
14. Not So Vanilla Bean
Elevated vanilla with custard or bean specks.
Flavor profile: Creamy vanilla.
Key Ingredients
| Ingredient | Description and Role |
|---|---|
| White Chocolate | Shell. |
| Vanilla Beans | Pods for specks; from Mexico. |
| Custard | Milk, eggs. |
| Sugar | Sweetness. |
| Cream | Richness. |
Vanilla is the second-most expensive spice. Pair with berries.
Why Fix Dessert Chocolatier Stands Out
Fix Dessert Chocolatier isn't just about chocolate—it's about innovation, cultural fusion, and indulgence. With flavors drawing from Middle Eastern traditions and global influences, each bar tells a story. From the viral "Can't Get Knafeh of It" to niche offerings like "Rahash Hour," the brand uses premium ingredients like Belgian chocolate, authentic spices, and fresh nuts to create unforgettable experiences. While prices are premium (around AED 68 per bar), the quality justifies it for many. As of 2025, Fix continues to expand, with minis and boxes available. If you're in Dubai, grab one via Deliveroo; elsewhere, seek verified retailers. Whether for gifting or personal treat, these bars redefine dessert.
