Dubai Chocolate Explained: What It’s Really Called, Why It’s Expensive & Why Everyone Wants It
Dubai chocolate has taken over TikTok, Instagram, and Reddit—especially viral brands like Fix Dessert Chocolatier. But with so much hype online, people still ask the same big questions: What is Dubai chocolate actually called? Why is kunafa chocolate so pricey? And what’s the big deal that has made it a global obsession?
This guide answers four of the most common questions asked on the internet:
- What is Dubai chocolate really called?
- Why is kunafa chocolate so expensive?
- What chocolate can you only get in Dubai?
- What’s the big deal about Dubai chocolate?
What Is Dubai Chocolate Really Called?
“Dubai chocolate” is a nickname used on social media to describe luxury, dessert-style chocolate bars produced by boutique chocolatiers in Dubai. It’s not a brand name—it’s a category.
The real name varies depending on the brand.
For example:
- Fix Dessert Chocolatier — known for their viral Knafeh Bar and Pistachio Bar.
- Other boutique chocolatiers in Dubai who make dessert-style filled chocolate bars.
People online call it “Dubai chocolate” because:
- It originated in Dubai’s artisanal dessert scene.
- It became viral after tourists and influencers posted about it.
- The flavors—pistachio, kunafa, saffron—are strongly linked to Middle Eastern desserts.
So, the short answer:
Dubai chocolate is not the official name. It’s simply a social-media term for luxury filled chocolate bars made in Dubai, especially by Fix Dessert Chocolatier.
To shop the original viral bars, visit: officialfixdessertchocolatier.com
Why Is Kunafa Chocolate So Expensive?
Kunafa chocolate—especially Dubai-style bars—cost more because of the premium ingredients, labor-intensive preparation, and limited production.
1. High-quality couverture chocolate
Dubai chocolatiers typically use European couverture chocolate, which has:
- Higher cocoa butter content
- Smoother texture
- Superior melt-in-mouth creaminess
2. Real kunafa elements
Kunafa fillings are not cheap. They often include:
- Fresh cream
- Premium shredded kataifi pastry
- Real pistachios
- Specialty syrups like saffron or rosewater
Everything must be prepared fresh, which increases cost.
3. Handmade production
These bars are not factory-made. Skilled chocolatiers fill and layer them by hand. The more labor involved, the higher the price.
4. Limited availability increases demand
Many Dubai chocolatiers produce small batches. When something goes viral (like the Fix Knafeh Bar), prices rise simply because supply can’t keep up with demand.
5. Premium packaging
Dubai chocolate is famous for its luxury presentation—foil, boxes, gift packaging—all of which add cost.
That’s why kunafa chocolate is expensive: it’s premium, handmade, limited, and crafted with fresh dessert ingredients—unlike regular mass-produced bars.
What Chocolate Can You Only Get in Dubai?
There are certain chocolate bars and flavors that are exclusive to Dubai, especially from boutique brands that do not distribute internationally.
Exclusive Dubai-only chocolate includes:
- Fix Dessert Chocolatier’s Knafeh Bar
- Fix Pistachio Cream Bar
- Fix Cookie Butter Bar
- Saffron-infused chocolate creations
- Luxury gold-flaked chocolate truffles
- Pistachio-mahalabiya chocolate bars
Many of these boutique products:
- Are not mass-produced
- Are not sold worldwide
- Sell out quickly in the UAE
- Are only available through official Dubai-based shops
The most famous Dubai-only chocolate bars are the ones from Fix Dessert Chocolatier, which became a worldwide sensation because of their unique Middle Eastern dessert fillings.
You can get their internationally shipped selection here: officialfixdessertchocolatier.com
What’s the Big Deal About Dubai Chocolate?
Dubai chocolate has become a global phenomenon for a few key reasons—flavor, luxury, trendiness, and social media virality.
1. Unique Middle Eastern flavors
No other chocolates combine:
- Knafeh
- Pistachio cream
- Saffron
- Rosewater
- Buttercream fillings
It’s not just chocolate—it tastes like a gourmet dessert inside a chocolate bar.
2. Premium craftsmanship
Dubai chocolates are handmade, layered, and artisan-style. It’s the opposite of mass-produced candy bars.
3. Aesthetic and luxurious
Dubai chocolate is designed to be beautiful:
- Glossy shells
- Perfectly piped fillings
- Luxury packaging
- Instagrammable presentation
4. Viral social media hype
Tourists, influencers, food bloggers, and TikTok creators helped Dubai chocolate explode globally. The videos showcasing creamy pistachio filling or melting kunafa layers made people obsessed.
5. Limited availability
Scarcity increases demand. People want what they can’t easily get.
6. It tastes different from any other chocolate
Dubai chocolate is bold, rich, creamy, and heavily inspired by Middle Eastern desserts. It’s an entirely different category of chocolate experience.
That’s the big deal: Dubai chocolate is unique, luxurious, and unlike anything sold in regular stores. It’s a dessert inside a chocolate bar.
Try the Most Famous Dubai Chocolate
If you want to taste the original viral bars that everyone online is talking about, explore the full collection here:
officialfixdessertchocolatier.com
This is the official website where you can find authentic Fix Dessert Chocolatier products.