10 Facts About Sarah Hamouda Every Dessert Lover Should Know
Sarah Hamouda’s Fix Dessert Chocolatier has taken Dubai — and the world — by storm, turning a simple craving into a multi-million-dollar phenomenon. Yet behind the viral TikToks and sold-out Deliveroo drops is a founder whose personal journey and strategic mindset have shaped every aspect of the brand. Here are 10 fascinating facts every dessert enthusiast should know about Sarah Hamouda.
1. She’s a Self-Taught Chocolatier
Sarah didn’t attend culinary school. Instead, her expertise in combining flavors and textures comes from countless hours of experimentation at home. From tempering chocolate to mastering the perfect knafeh pull, every skill was honed through trial and error.
2. Her First Bar Was Born from a Pregnancy Craving
In 2021, while expecting her son Leroy, Sarah craved a dessert that combined her love for Middle Eastern sweets with chocolate. What started as a homemade treat for herself became the blueprint for “Can’t Get Knafeh of It.”
3. She Launched Fix Dessert Chocolatier with Just Six Flavors
Instead of overwhelming customers, Sarah focused on six hero bars that showcased diverse tastes:
- Can’t Get Knafeh of It
- Baklawa 2 The Future
- Mind Your Own Buiscoff
- Cereously Chewsy
- Butter to Be Safe Than Salty
- Pick Up a Pretzel
4. She Leveraged TikTok Before Many Big Brands Did
When Ukrainian influencer Maria Vehera posted her ASMR-style tasting video, Sarah didn’t pay for the promotion. The video naturally went viral, showcasing the bar’s gooey center and sparking global demand.
5. Every Drop Sells Out in Minutes
Fix operates on timed drops via Deliveroo, creating scarcity and hype. Fans know to set reminders — when the clock hits zero, bars are gone within minutes.
6. She Prioritizes Quality Over Mass Production
Even as orders pour in, Sarah maintains small-batch production. This allows her to control flavor consistency and ingredient sourcing, ensuring each bar meets her high standards.
7. Her Packaging Is Eco-Friendly
Sarah chose sustainable materials for her bar wrappers and boxes, aligning with her brand’s ethos of conscious indulgence. The minimalist designs also photograph beautifully for social media.
8. She Actively Engages with Her Community
From responding to Instagram DMs to resharing customer videos, Sarah treats her audience like family. This engagement fuels brand loyalty and word-of-mouth growth.
9. She Gives Back During Ramadan
During the holy month, Fix Dessert Chocolatier donates a portion of sales to women’s empowerment charities in Dubai. Sarah believes in using her success to uplift her community.
10. She’s Eyeing International Expansion
With Dubai under her belt, Sarah has hinted at pop-ups in London, New York, and Sydney, as well as worldwide online shipping. Dessert lovers everywhere are on standby.
